
Hi, welcome!
My name is Laura Ardila Gomez and I am an Industrial Designer based in the United States, with a passion for problem-solving through user-centered research. I have a B.F.A. in Industrial Design and a B.A. in Equestrian Studies from the Savannah College of Art and Design.
My unique combination of skills and experience as an industrial designer and equestrian allows me to bring a fresh perspective to any project or challenge. I am passionate about creating meaningful solutions that are both beautiful and functional, and I am dedicated to delivering results that exceed expectations.
Thank you for taking the time to learn more about me. If you would like to contact me, feel free to do so through my email or you can also connect with me on LinkedIn.
SKILLS
Hard Skills
Research Methodologies
Product Development
Sketching (analog & digital)
Computer Modeling
Product Rendering
Rapid Prototyping
Graphic Design
Human Factors
Ergonomics
Software
Rhino3D
SolidWorks
Keyshot
Microsoft Office
Google Suite
Adobe Photoshop
Adobe Illustrator
Figma
Miro
Slack
Equestrian
Equine Anatomy & Physiology
Equestrian Sport Disciplines
Principles of Horsemanship
Standards of Equine Care
Horse Rehabilitation
Knowledge of Rules & Regulations Associated with Equine-Related Activities
Modelmaking:
(Workshop Machines, 3D Printing, Woodworking, Resin Casting, Vacuum Forming, Leatherworking, Sewing)
Languages
Spanish (fluent, native)
English (fluent, professional)
French (elementary)
American Sign Language (elementary)
Design Experience
Swarovski x SCADpro Internship
Project Manager and Industrial Designer | SCADpro Sponsored Course | Winter 2022
NDA. Please contact me for more information.
Main roles included leading an interdisciplinary team through the design process, pitching multiple solutions, and delivering four semi-finished products, displayed through physical high-fidelity prototypes and photorealistic CAD models.
Communicated with other project managers and mentors through Slack to coordinate meetings, track progress, schedule field trips, and develop presentations for the client.
Skills used: project management, following design parameters, working on multiple simultaneous projects, primary and secondary research, new material and technology research & application, creating a bill of materials, ideation sketching, high-fidelity model prototyping, photorealistic CAD modeling and rendering (Rhino3D, Keyshot), and presentation design.
Snap-On x SCADpro Internship
Industrial Designer | SCADpro Sponsored Course | Fall 2021
NDA. Please contact me for more information.
Main tasks included designing within the given parameters, primary and secondary research, product ideation, data affinitization (Miro), collaborative concept development, iterative prototype development, building CAD models (Rhino3D), photorealistic rendering (Keyshot), and presentation design (Figma). As a result, 3 different design solutions were delivered.
Prisa, Urban Mobility Solution
Industrial Designer | Design for the Marketplace, Class Project | Winter 2021
Designed an urban mobility solution proposal for the city of San Juan, Puerto Rico, projected to be implemented in 2035. This electric unicycle is meant to provide the customer with a micro-mobility solution to help with the first and last miles of commuting in a densely populated area.
Conducted demographic and competitor research, and a SWOT analysis to determine opportunity areas. Then created a solution proposal, supported it with a case study, and proceeded with the ideation and concept refinement process. Made a user journey map based on a Persona, continued to build the CAD model on Rhino3D, and rendered it on Keyshot. Finally completed the brand image with a logo made through Adobe Illustrator and Photoshop.
Manta, Diagnostic Saddle Pad
Industrial Designer | Commercial Practices, Class Project | Spring 2021
Independently designed a saddle pad for equestrians to monitor the pressure that is placed on their horse's back while riding.
Gathered data through primary and secondary research regarding back pain in sport horses, carried out equestrian market research, and a SWOT analysis to determine opportunity areas. Created a solution proposal, and proceeded with ideation and concept refinement. Developed a final concept with anatomic accuracy, built a CAD model (Rhino3D), and created in-context photorealistic renderings (Keyshot), completing the brand image with a logo (Adobe Illustrator & Photoshop).
Equus, Smart Training Assistant
Industrial Designer | Design Innovation, Class Project | Fall 2020
Worked independently on designing a smart helmet attachment for equestrians. This training assistant is equipped with several different sensors that provide an accurate analysis of the rider's posture and overall performance on the saddle.
Evaluated competitive products through secondary research, determined the target audience, and identified the opportunity area as well as the sensors needed to meet the audience's needs. Then developed ideas through analog and digital sketching, computer-modeled the final concept (Rhino 3D), and rendered photorealistic images of the product in context (Keyshot). Finalized the project through branding and advertising, including logo, color palette, website, social media platforms, ads, and a product poster (Adobe Photoshop & Illustrator).
EAG Equine Fetlock Boot, Veterinary Aid
Industrial Designer | Design Innovation, Class Project | Fall 2020
With minimal supervision, designed a medical device for equine veterinarians to use when conducting an Electroarthrography of the metacarpophalangeal joint, commonly known as the fetlock. Per the brief of the project, this collaboration between two brands (EquiFit x Biomomentum) aids the medical practitioner in positioning the electrodes in the correct place, and it provides support for the electrodes to stay in place while the horse is in movement.
Undertook diverse research methods to determine user needs and find areas of opportunity. Proceeded to computer-model the product (Rhino3D) and create in-context renderings (Keyshot). The final result was delivered as a pitch poster (Illustrator & Photoshop).
The Ideal Smart Device
Industrial Designer and Researcher | Contextual Research Methods, Class Project | Spring 2019
Implemented extensive methods of user-centered contextual research with a cross-functional team. Main roles included data collection through in-context observations, conducting interviews to different stakeholders regarding the Smart Home experience, and developing a cultural probe, to then use the resulting data, through affinitizing and analyzing each data point, to develop the framework of design opportunities.
Worked with a versatile team of 2 industrial designers and 3 advertising and graphic design students. The project was documented in a process video, and the results were presented through a magazine (Adobe InDesign), and a process book (Google Slides).
Please contact me for a PDF version of my resume that is tailored to your design needs. Thank you!